| Event Name: Guest Lecture on Sales techniques and building customer relationship | Event Date: 12 th April 2024 |
| Guest Speaker: Mr. Ashish Gupta | Event Timings: 10:00 AM onwards |
| Participants: 152 |
Objective:
The objective of the guest lecture was to equip students with a comprehensive understanding of sales techniques, customer relationship management, forecasting, and professional development strategies, while also encouraging continuous learning and practical application of the knowledge gained.
Detailed Report :
On April 12, 2024, Lloyd Group of Institutions organised an insightful Guest Lecture on Sales Techniques and Building Customer Relationship for BBA students by Mr. Ashish Gupta, an accomplished sales professional currently serving as the Area Sales Manager at L'Oreal at Management Department Campus 2 at 10:00 Am.
Mr. Gupta's lecture covered a comprehensive range of topics essential for succeeding in the dynamic sales and marketing domain. With his extensive experience spanning over a decade across renowned organizations like L'Oreal, Hindustan Unilever, and Varun Beverages Ltd. (PEPSI), he shared valuable insights and practical strategies.
Key Takeaways:
Sales Forecasting: Mr. Gupta emphasized the importance of accurate sales forecasting, which involves analyzing market trends, customer behavior, and historical data to predict future sales and make informed business decisions.
Sales Techniques: He discussed various sales techniques, such as consultative selling, active listening, objection handling, and closing strategies. Live examples from his career enriched the learning experience.
Brand Forecasting: Mr. Gupta highlighted the significance of brand forecasting, which involves predicting the future performance of a brand based on market research, consumer trends, and competitive analysis.
Building Customer Relationships: He stressed the importance of building strong, long- lasting relationships with customers through clear communication, transparency, and consistent delivery of value.
Professional Development: Mr. Gupta encouraged students to continuously explore themselves, keep updated with industry trends, engage in team-building activities, handle peer pressure effectively, obey commitments, network actively, keep learning, and participate in brainstorming sessions to upgrade their skills and stay prepared for challenges.
Interactive Session:
The lecture concluded with an interactive session where students actively engaged with Mr. Gupta, seeking clarifications, sharing their perspectives, and gaining further insights into the industry.
Mr. Gupta's diverse experience, practical approach, and emphasis on continuous learning and professional growth resonated well with the students. His enthusiasm and willingness to share knowledge made the session informative and engaging.
The guest lecture provided students with a comprehensive understanding of the sales and marketing landscape, equipping them with essential skills and strategies to excel in their future careers.
Conclusion:
The guest lecture by Mr. Chandresh Gupta on Guest Lecture on Sales techniques and building customer relationship provided students with invaluable insights into financial planning, investment strategies, and the dynamics of financial markets. Through engaging animations and videos, complex concepts were made accessible, enhancing the learning experience. Students left the session equipped with the knowledge and tools necessary to make informed financial decisions and embark on their journey towards financial independence.
