Guest Lecture: "Enhancing Your Personal Brand: Strategies for Success"

Event Name: Guest Lecture: "Enhancing Your Personal Brand: Strategies for Success" Event Date: 27.07.2024
Faculty Coordinators: Dr. Shilpi Sarna, Ms. Supriya Dang Event Timings: 1:30Pm onwards
Participants: First Year BBA students Mode: Online

Objective:

The objective of the guest lecture titled "Enhancing Your Personal Brand: Strategies for Success," organized by the Lloyd Group of Institutions for the BBA Pre-Orientation Batch 2024-27, was to empower incoming students with the knowledge and skills necessary to develop and strengthen their personal brand. Delivered by Dr. Ripudaman Gaur, Dean of Lloyd Business School, the lecture aimed to provide practical insights into the significance of personal branding in today's competitive environment. By covering key topics such as the importance of personal branding, strategies for developing a strong and authentic brand, leveraging social media, effective networking techniques, and maintaining consistency and authenticity, the objective was to ensure that students are well-prepared to distinguish themselves in their academic and professional pursuits. This aligns with the institution's commitment to holistic education, preparing students not just academically but also equipping them with essential life skills to navigate and succeed in the dynamic business landscape.

Detailed Report:

The Lloyd Group of Institutions organized a highly informative guest lecture titled "Enhancing Your Personal Brand: Strategies for Success" for the incoming BBA Pre-Orientation Batch 2024-27, held on Saturday, 27th July 2024, at 1:30 PM via Zoom. The lecture was delivered by Dr. Ripudaman Gaur, the esteemed Dean of Lloyd Business School, who boasts over two decades of experience in business education and leadership development. Dr. Gaur, with his extensive background in strategic management, marketing, and organizational behavior, has significantly contributed to the academic and professional growth of numerous students. Under his leadership, Lloyd Business School has seen substantial growth in student enrollment, industry partnerships, and academic excellence. Dr. Gaur is a prolific researcher and an active member of various professional bodies, often speaking at national and international conferences.

The purpose of the event was to equip the new batch of BBA students with essential strategies for building and enhancing their personal brand, an increasingly vital skill in today's competitive environment. The lecture likely covered key topics such as understanding the importance of personal branding, developing a strong and authentic personal brand, leveraging social media for brand promotion, effective networking techniques, and maintaining consistency and authenticity. By addressing these areas, Dr. Gaur aimed to provide students with practical insights and actionable strategies to stand out in their academic and professional journeys. This event underscores the institution's dedication to providing holistic education that prepares students for real-world challenges and professional success, ensuring they are well-equipped to navigate and excel in the dynamic business landscape. The lecture was part of the broader pre-orientation program designed to set a solid foundation for the students as they embark on their educational journey at Lloyd Business School.

Resource Person:

Dr. Ripudaman Gaur serves as the Dean of Lloyd Business School, bringing a wealth of experience and expertise to the institution. With a distinguished academic background and a career spanning over two decades, Dr. Gaur is renowned for his contributions to business education and leadership development. He holds a PhD. in Management and has published numerous research papers in reputed journals. His areas of specialization include strategic management, marketing, and organizational behavior. Dr. Gaur has been instrumental in shaping the curriculum at Lloyd Business School, ensuring it is aligned with industry standards and the evolving needs of the business world. Under his leadership, the school has seen significant growth in student enrollment, industry partnerships, and academic excellence. Dr. Gaur is also an active member of various professional bodies and frequently speaks at national and international conferences. His commitment to education and passion for mentoring young professionals make him a highly respected figure in the academic community.

Key Topics Covered:

  • Understanding Personal Branding: The importance of personal branding in today's competitive environment.
  • Developing a Personal Brand: Steps and strategies to create a strong and authentic personal brand.
  • Leveraging Social Media: How to use social media platforms to build and promote your personal brand.
  • Networking Strategies: Effective networking techniques to enhance visibility and opportunities.
  • Consistency and Authenticity: Maintaining consistency and authenticity in your personal brand.

Conclusion:

This guest lecture is an integral part of the pre-orientation program designed to equip students with essential skills and knowledge for their future careers. By learning from an experienced academic and professional like Dr. Ripudaman Gaur, students can gain valuable insights into personal branding that will benefit them throughout their professional lives.

The event highlights the institution's commitment to providing its students with quality education and resources that go beyond the traditional curriculum, preparing them for real-world challenges.