| Event Name: Management Frontiers 2024 | Event Date:08.09.2024 |
| Faculty Coordinator: Ms. Supriya Dang, Ms. Pooja Sharma | Event Timings:12:30 p.m. onwards |
| Participants:BBA & B.Com students | Mode : Offline |
The objective of Management Frontiers 2024 was to provide BBA and B.Com students with an interactive platform to develop and enhance their business management and creative problem-solving skills. The event aimed to bridge the gap between theoretical learning and real-world application by engaging students in activities that fostered strategic thinking, teamwork, and innovation. Additionally, it sought to promote sustainability through creative use of waste materials, encouraging participants to think resourcefully about environmental challenges while applying practical management techniques. The event was designed to nurture the entrepreneurial mindset of students, preparing them for future leadership roles in the business world.
On 6th September 2024, the Lloyd Group of Institutions successfully organized a vibrant event titled "Management Frontiers", exclusively for students enrolled in the BBA and B.Com programs. The primary goal of the event was to provide students with a platform to sharpen their business acumen, nurture creative problem-solving skills, and embrace sustainability in a practical, real-world setting. The event comprised two core activities that tested participants on various aspects of management and innovation: the Business-Related Activity and the Trash to Treasure Competition.
In the Business-Related Activity, students were grouped into teams and tasked with developing a comprehensive marketing strategy for a brand of their choice. This exercise was designed to simulate real-world business scenarios, compelling the participants to apply strategic thinking, creativity, and marketing knowledge to solve complex branding challenges. Each team had 10-15 minutes to present their marketing strategy, which was expected to be both clear and engaging. Visual aids such as slides and charts were optional, though many teams utilized them to enhance their presentations. Following each presentation, a Q&A session was held, where teams were required to defend and explain their strategy. This activity not only tested their marketing acumen but also their ability to communicate effectively under pressure. The presentations were judged based on creativity, clarity, and the team's ability to engage with the judges during the Q&A session.
The Trash to Treasure Competition further emphasized the event’s focus on creativity and sustainability. Teams were challenged to transform waste materials—such as plastic bottles, cardboard, and old newspapers—into functional or artistic products. The objective of this activity was to encourage innovative thinking and demonstrate the value of sustainable practices. Teams had one hour to complete their projects, with a judging panel evaluating each entry based on originality, practicality, and the effective use of recycled materials. The competition fostered a collaborative yet competitive spirit among participants, driving them to think resourcefully while adhering to the principles of environmental consciousness.
Throughout the event, students displayed remarkable enthusiasm and initiative, engaging fully in both activities. The Marketing Strategy Presentation brought forth a wide range of innovative ideas, demonstrating the students' deep understanding of business dynamics and marketing techniques. Similarly, the Trash to Treasure Competition highlighted their ability to combine creativity with sustainability, producing an impressive array of functional and aesthetic projects from everyday waste materials.
Overall, "Management Frontiers" proved to be a highly successful initiative, offering students not only the opportunity to apply theoretical knowledge in practical scenarios but also to develop essential skills in strategic planning, creative problem-solving, and team collaboration. The event reinforced the Lloyd Group of Institutions' commitment to experiential learning, providing a valuable educational experience that bridged the gap between classroom learning and real-world challenges. The interactive and competitive nature of the event ensured that students walked away with enhanced confidence, deeper insights into management practices, and a renewed appreciation for sustainable innovation.
The "Management Frontiers" was a significant success, providing students with hands-on experience in both business management and sustainable practices. The interactive nature of the activities, combined with the competitive yet collaborative environment, helped students refine their skills in strategic thinking, creativity, and teamwork. The Lloyd Group of Institutions' focus on practical learning through such events plays an essential role in shaping future business leaders.
