| Event Name: Workshop on Graphic Design Using Canva | Event Date:13th March, 2024 |
| Guest Speaker: Ms. Pooja Sharma, Assistant Professor IT | Event Timings:2:30 pm onwards |
| Venue: Management Department, Campus 2 |
On March 13, 2024, Lloyd Group of Institutions organised a special workshop on “Graphic Design Using Canva”. The resource person was Ms. Pooja Sharma, Lloyd Business School.
Detailed Report :
The workshop aimed to equip BBA & B.Com second & final year students with Graphic Design using Canva which focuses on how Canva has democratized graphic design, empowering individuals and organizations to create visually stunning content with ease. Its user-friendly interface, versatile design tools, and broad accessibility have revolutionized the way people approach graphic design across various industries. As Canva continues to innovate and adapt to changing needs, its impact on the design landscape is likely to persist and grow in the years to come.
Color Theory:
Color theory forms the foundation of effective graphic design, encompassing principles such as the color wheel, harmony, contrast, and saturation. Canva offers a comprehensive palette and tools to apply these principles seamlessly. Users can select colors from the wheel, experiment with various harmonies like complementary or analogous, and adjust saturation to achieve desired effects.
Color Psychology:
Understanding the psychological impact of colors is crucial for eliciting specific emotions or responses from the audience. Canva enables designers to leverage color psychology through its vast library of templates and pre-designed elements, each meticulously crafted to evoke certain feelings. For instance, warm colors like red and orange can convey energy and passion, while cool colors like blue and green evoke calmness and trust.
Use of AI Tools in Canva:
Canva integrates AI tools to streamline the design process and enhance creativity. One notable feature is Canva's color palette generator, which utilizes AI algorithms to suggest harmonious color schemes based on uploaded images or predefined themes. This tool eliminates guesswork and helps designers create cohesive designs effortlessly.
Case Study:
To demonstrate the practical application of color theory, psychology, and AI tools in Canva, let's consider a hypothetical scenario:
Scenario:
A marketing team is tasked with creating promotional graphics for a new product launch. They use Canva to design social media posts, flyers, and banners.
Color Selection
The team employs the color wheel in Canva to choose a vibrant yet harmonious color scheme that aligns with the product's brand identity.
Psychological Impact: They opt for a combination of blue and green tones to convey trustworthiness and innovation, crucial for promoting a new product.
AI Integration:
Utilizing Canva's color palette generator, they upload product images to generate complementary color schemes, ensuring consistency across all marketing materials.
Conclusion:
Color theory and psychology play pivotal roles in graphic design, influencing perception and engagement. Canva's intuitive interface and AI-powered tools empower designers to harness these principles effectively, resulting in visually compelling and emotionally resonant graphics. By understanding the intricate interplay of colors and leveraging advanced technologies, designers can create impactful designs that captivate audiences and drive desired outcomes.
