workshop-on-sales-techniques-and-relationship-building

Event Name: workshop-on-sales-techniques-and-relationship-building

Event Date: 5th December, 2023

The Lloyd Group of Institutions organised a workshop on Sales Techniques and Relationship Building in Campus II to equip BBA second and final-year students with essential skills in sales techniques and relationship building, vital aspects of the business landscape. Mr. Arvind Sukhija, an esteemed personality, and the founder of The Human Circle, was invited as the keynote speaker.

The workshop took place on December 5, 2023, at 1:30 PM. The venue for the event was the campus II auditorium, providing an ideal space for the interactive session.

The workshop started with an ice-breaking session of clapping that aimed at working in symphony.

Objective of the Workshop:

The primary objective of the workshop was to familiarize students with effective sales strategies along with the significance of relationship building in the realm of business. Mr. Sukhija shared practical insights and real-world experiences to highlight the importance of establishing strong connections with clients and customers.

Mr. Sukhija delved into various sales methodologies, elucidating on the importance of understanding consumer behaviour, effective communication skills, and the art of persuasion in sales.

He emphasized cultivating long-term relationships with clients, focusing on trust-building, empathetic communication, and maintaining authenticity in business interactions.

Key Takeaways:

• Students gained a comprehensive understanding of various sales approaches and their applicability in different scenarios.
• The importance of ethical practices in sales and building sustainable relationships was emphasized.
• Insights into the practical aspects of sales and relationship management in the contemporary business landscape were provided.

The session was highly interactive, engaging students through case studies, role-plays, and open discussions. Students actively participated, sharing their perspectives and experiences, and enhancing the learning process.

The workshop proved to be an enriching experience, bridging the gap between theoretical knowledge and practical application. Mr. Arvind Sukhija's expertise and engaging presentation style left a lasting impact on the attendees, equipping them with valuable skills essential for their future careers in business.

Dr. Shilpi Sarna, HOD UG Programs expressed gratitude to Mr. Arvind Sukhija for sharing his invaluable insights and thanked the students for their active participation, encouraging them to apply the acquired learning during the workshop in their academic pursuits and future professional endeavours.